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Content Strategy Forum 2011 in review

London, 5-7 Sept 2011, CS Forum came to London in its second incarnation. A lot of attendees (I couldn’t count) from 20+ countries descended on the Mermaid Centre (near Blackfriars). Talks, parties and workshops were the disorder of the day.

I am not going to try giving a talk-by-talk breakdown of what happened. With multiple streams, I couldn’t be everywhere at once. For an assortment of slides and published notes, see http://lanyrd.com/2011/csforum/coverage/. Instead, I’ll cover the general themes that came out of my own notes.

Content Strategy is bigger than that

Content Strategy is – in many people’s perception – a new field, especially when referred to within the digital realm. Eric Reiss (@elreiss), however, pointed out that content strategy has been around for just about as long as we have been communicating; the only people who seem to have trouble with implementing the concept are those on the digital bandwagon.

Lisa Welchman (@lwelchman) made the point that content isn’t a something in its own right. Content is everything (as in: everything is content). What you view as content in your particular situation, and the needs surrounding it, depend entirely on how that something-being-seen-as-content is described by those who own or deal with it.

Diana Railton (@dianarailton) demonstrated how content strategy is a pillar supporting communication strategy, which itself supports business strategy. A digital content strategy cannot be divorced from other parts of the communications agenda. Read more of this post

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