With a title that includes a potentially ambiguous word, Koen Perters‘ talk started with intrigue. It went on to deliver meaningful value, inspiration, and ideas on ways of… letting go.
Co-creation is an approach to consultancy that builds not on being the genius-expert with all the answers to every question, but a facilitator who can tease the meaningful answers out of the client. On the one hand, it delivers results that the client feels more attached to, because they participated in defining them. On the other, it can leave them feeling they actually did all the work.
In order to work, it is a mindset that needs to be maintained throughout a project’s lifespan; if it is abandoned after the initial sessions, it is no more than a kick-off workshop. This requires far more commitment of key client stakeholders, team members and users than other approaches based on handing off the work and receiving back a set of deliverables. It helps cross-pollinate, exposing different parties to each others’ ideas and challenges. Read more of this post