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Category Archives: Navigation

Double standards in the Google Empire

Google is big. Google can do pretty much anything it likes; with a code change – justified by its vision of what the web should be – Google can change the fortunes of companies of all sizes. As such, it sets the rules everyone else must operate by. It is accountable to no one but outdated laws. Google hates contextualisation of the internet; a practice it refers to with the shady term of “cloaking.”

Google logoWhat, though, are we to make of Google employing double standards?

While this post is about cloaking, the thought process was triggered by Google’s announcement that, in the name of security, search query data will no longer be included in referrer strings for logged-in users; this information being critical contextualisation (as well as SEO) data for site owners.
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What is the sitemap page for?

We have all seen it. Web sites everywhere containing a link in the footer to “sitemap.” Go to that page, and you find a long list of links, matching the site’s tree structure.

What is this page for?
Reading the site map

“To help users find what they are looking for” is the standard answer. However, there is an issue with the sitemap page, depending on the type of site. There are three to consider: Read more of this post

Information models: out with the old

Look at most web sites and intranets, and you will see an information structure based on a silo’d model. This is neither how we wish to communicate our message, nor how the end user is seeking to consume it. It is time to put an end to this fallacy.

There is a simple model used by the vast majority of web sites. This model has its roots in the early days of the internet, when sites were an accumulation of pages manually authored and managed. The organisation of paged was bases on a folder structure on someone’s computer. It made sense to keep information about various subjects together.

And, obviously, as the web site was visible to the outside world, as an electronic store front, it was also important that everything be available. Hence, when viewing your flagship product, there was navigation to lead the user off to some other service you offered. Because – obviously – they were going to be interested in that, too.

The silo'd site

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