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Category Archives: Event

Content Strategy Forum 2011 in review

London, 5-7 Sept 2011, CS Forum came to London in its second incarnation. A lot of attendees (I couldn’t count) from 20+ countries descended on the Mermaid Centre (near Blackfriars). Talks, parties and workshops were the disorder of the day.

I am not going to try giving a talk-by-talk breakdown of what happened. With multiple streams, I couldn’t be everywhere at once. For an assortment of slides and published notes, see Instead, I’ll cover the general themes that came out of my own notes.

Content Strategy is bigger than that

Content Strategy is – in many people’s perception – a new field, especially when referred to within the digital realm. Eric Reiss (@elreiss), however, pointed out that content strategy has been around for just about as long as we have been communicating; the only people who seem to have trouble with implementing the concept are those on the digital bandwagon.

Lisa Welchman (@lwelchman) made the point that content isn’t a something in its own right. Content is everything (as in: everything is content). What you view as content in your particular situation, and the needs surrounding it, depend entirely on how that something-being-seen-as-content is described by those who own or deal with it.

Diana Railton (@dianarailton) demonstrated how content strategy is a pillar supporting communication strategy, which itself supports business strategy. A digital content strategy cannot be divorced from other parts of the communications agenda. Read more of this post