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Exploring the information space
This is the second time I have attended Noz Urbina’s adaptive content modelling workshop. And while it is a subject I know very well myself, he still managed to spring some surprises on me – thoughts, concepts that had not previously formed in my mind; background research information of no insignificant value.
Some of these revelations were amusing, from a certain perspective. Such as the reason for the recent rise in popularity of content marketing: information that is ostensibly meaningful and relevant to the user, while also carrying a message for the marketer. As a society, we had become so deaf to marketing messages, they needed to do something to get us to pay attention again!
Another new gem was the take on “media” – as per a quote from professor of cultural anthropology at Kansas State University, Michael Lee Wesch – not as the carrier of our messages, but as the mediator. A subtle difference, perhaps, but one with wide-ranging implications on our identities, and the ability of those guardians of our content consumption to influence and control what we see, how, and when…
And perhaps the most brutal reality of content in today’s fast-paced world: “Your content gets worse by simple inaction.”