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Monthly Archives: March 2013

Bridging Content

A short while ago, I attended a Content Strategy event: nine people each gave a five minute talk – an intense format that can throw up some real gems. On this occasion, the gem came from Chris Atherton (@finiteattention), and is a concept I can only describe as the principle of Bridging Content.

You can lead a horse to water…

The background to Chris’ presentation: design agency Numiko was selected by the UK government’s Time to Change initiative to build a digital engagement strategy aimed at younger people. Considerable research was done with the target audience: both with and without direct exposure to mental illness and its impact. According to Chris, this resulted in thirteen – yes, 13 – personae. Read more of this post