As much of what is published in this blog will relate to information as it is presented within web environments, I thought it would be good to cover off some general terminology I will use later. This is perhaps 101 material, but it is needed to understand some of the more pressing considerations to come.
Let us consider the elements that make up a web page. Read more of this post
In the previous post, I mentioned the split of the information constituting your web presence into that within your controlled domain, and that in someone else’s: the distinction between content and extent.
What qualifies as extent is a somewhat fuzzy question; to what degree you use extent will depend upon your web policy. On the one hand, everyone seems to be adamant that they require a corporate presence within the social media sphere. Yet when it comes to the crunch, almost as many fiercely resist the idea of opening up their branded presence to the uncertainty of user-generated content.
On the one hand, there are organisations such as English Heritage which actively crowd-source images of their properties, for inclusion within their web site. While this approach almost certainly includes some oversight of the posted material, it starts from the viewpoint that those who will contribute to the source channels will be responsible. On the other, I know of (but will not name, sorry) a drinks brand with a hundred thousand Facebook followers, who desperately want to tap this resource to strengthen their branded site… but are hampered by draconian policies that forbid any hint of material that has not been scrutinised by their legal department making it onto said site (is it any wonder the latter sees only a few dozen visitors per day?).
There are many other forms that extent can take. Another, unrelated, blog of mine that deals with photographic composition uses – and analyses – other people’s images. The originals are on Flickr, and remain there. While the analysis is content, the discussed material is extent. And, at any time, the owners of that material could remove it, leaving the blog with unsightly holes. Read more of this post