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Category Archives: Content Management Systems

Adaptive content modelling for omnichannel UX (Congility 2014 workshop)

This is the second time I have attended Noz Urbina’s adaptive content modelling workshop. And while it is a subject I know very well myself, he still managed to spring some surprises on me – thoughts, concepts that had not previously formed in my mind; background research information of no insignificant value. Read more of this post

CS Forum 2013 Closing panel

CS Forum 2013’s closing panel was a strange affair. Moderated by Cleve Gibbon, it saw six of the event’s speakers sharing the stage in various degrees of repose – though not quite all at the same time. The panellists were: Kristina Halvorson (KH), Katrina Craigwell (KC), Daniel Eizans (DE), Jarkko Kurvinen (JK), Jeff Eaton (JE) and Margot Bloomstein (MB).

Summary:

The starting subject was a simple one: how does one go about selling content strategy in to clients? As can be expected, the answers quickly drifted off track, but there was entertainment to be had therein.

Fundamentally, the answers provided were basic business: demonstrate return on investment, be honest and trustworthy; then people will want to do business with you. Don’t try blinding clients with science: they really don’t care how you are going to achieve the strategy; they want the results. Also, show some restraint – you may need to be on every new social trend, but most of your clients probably don’t. Let’s face it, if you are resorting to the channel as the message, you probably have a content problem. (The same goes for gimmick content.) Read more of this post

Semantic long-form

Long form: it’s been the basis of communication for millennia. We tell stories; we’ve been successfully sharing concepts with others this way for as long as we’ve been recording history – indeed, long-form communications is perhaps the fundamental enabler of the very concept of history.

Why, then, do we have such trouble migrating this most basic form of communication to the digital realm? What about how we create, manage, maintain and distribute long-form content makes it machine-unreadable?

Personally, I blame Xerox.

Space Diner, by Chris Shipton Read more of this post

What does your CMS actually do?

You’ve shelled out the money – six figures very likely. You have the license. The wonderful CMS they sold you is yours to use. So, what are you going to do?

In other terms

I am no musician. My fingers do not obey my instructions when it comes to evoking the melody. But, I wanted to learn. The piano is supposed to be a fairly basic instrument; maybe not the easiest, but the notes are all laid out in front of one is a fairly obvious way.

I went into a music store and asked a salesman which piano I should buy. I was honest about not having a clue; not knowing how to play. But I have a good ear for sound. I know if I like the tone of something. All smiles, he took me to one special piano he had; I closed my eyes and listened while he played. The piece was hauntingly beautiful – a minute and a half of lively bounce. Chopin, he told me; Étude Op. 10 n. 5. A piece that demonstrated no lack of skill.

Sold. I handed over my money and awaited delivery.

Maestro
Was I ever in for a shock? A week later, the very piano the salesman had played me that demo piece on arrived and was set up in my living room. I lifted the lid to see what my new toy sounded like in my home – and discovered that half the keys were missing! On the right half of the keyboard, there was only the single white key; an F. Read more of this post

Dependency awareness (content’s identity crisis)

Is your content having an identity crisis? Does it know what it is?

Content's identity crisis

When elements of content become individual entities, separate from the environment in which they are presented (which is the whole point of a CMS, but that’s another story), the need for awareness of these dependencies becomes critical to the “management” part of the CMS.

Most vendors will tell you that their systems are aware of content dependencies: if you create a new page, with an image in it, publishing the page will also publish the image. Hey, the page is aware of what its dependencies are; what more could you want? Read more of this post

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